Whether it’s your favorite waterpark, the community swimming center or the neighbor’s in-ground pool, it’s always refreshing (especially on a hot day) to take a plunge. The common thread between those pools is that a professional pool contractor was behind the design, pre-build and construction – and the project likely took weeks if not months to complete.
The work that goes into pool construction is detailed and challenging. The design and planning aspect of pool building can go awry with only a small mistake, leading to costly delays and time lost. Pool contractors have to check a lot of boxes, including adhering to building codes which vary based on locality, ensuring structural integrity, proper drainage, and more. With so many integral parts to the process, it’s critical for pool insurance clients to have comprehensive coverage.
Let’s talk about what exactly “comprehensive coverage” means for pool contractor insurance plans, and how you can leverage it to increase client retention.
Pool construction is a unique blend of precision and skill
Many elements of building construction are found in pool construction: design and planning, excavation and grading, and the actual build itself. Depending on property limitations, desires of the client and a variety of other factors, the list of considerations for each project is long and requires great attention to detail.
As with construction general contractors, pool contractors need customized insurance that takes into account the unique nature of their work and their business. An out-of-the-box solution from a major carrier that doesn’t have intimate knowledge of the pool construction industry isn’t going to work; not only does that make identifying client needs more difficult, but it also presents a challenge when trying to find solutions.
How can brokers attract and retain pool contractor clients?
Pool contractors and their employers want to be covered from tip to tail when they’re working. When things go wrong, they want insurance that has their back and gets a resolution quickly.
Whether it’s a structural defect in pre-construction that causes a small setback or an on-site accident that results in damaged equipment or injury, the answer is comprehensive pool contractor insurance.
Look at this way: if you were contracting a pool company to build in your own backyard, you would expect them to perform high-quality work within the timeframe and budget you agreed on. Why should it be any different when talking about insurance for those same pool contractors?
If you wouldn’t settle as a customer, don’t settle as a broker. It will go a long way toward building trust and increasing pool insurance client retention.
The best ability is availability
When clients have the support of best-in-class coverage and a tailored pool insurance policy, they know they can trust you. Being able to answer their questions in a timely manner – with insurance that is specifically geared toward pool contractors – is one of your competitive advantages.
A unique understanding of the challenges
When clients need support, they would rather contact a provider who knows exactly what risks and challenges they face. PoolPro understands the evolving landscape of the pool builder and service industry and takes pride in its deep industry expertise. PoolPro connects problems to solutions and helps clients get back to normal as soon as possible.
Keep moving forward (rather than working backward)
Brokers who stay ahead of industry trends and acquire the best coverage tend to have the most satisfied clients. PoolPro covers all the bases and takes a proactive approach, which results in fewer surprises. For example: pool installation insurance is something clients may not think about, but they will be covered in the event of damages after the job has been completed.
Offering comprehensive pool coverage is a competitive advantage
For those reasons and more, PoolPro puts clients and brokers in the best position to do quality work – and be protected if accidents happen.
Unrivaled expertise in the pool construction industry
From pool liability coverage to commercial auto to workers’ compensation, PoolPro provides a comprehensive insurance solution that’s rated A+ by A.M. Best and trusted by pool businesses large and small.
PoolPro has 35-plus years of experience supporting clients in the pool construction industry, providing them with premier premier service that keeps their operations running.
Specialized coverages for any client
Full coverage for pool contractors, when working with PoolPro, includes coverage not offered or available from typical insurance carriers. PoolPro offers above and below ground pool installation coverage, spa and hot tub installation coverage, and even coverages specific to pool and spa distributors and retail stores.
Localized experience and customer service
PoolPro’s clients can be found on both coasts and they operate in all types of climates. Regardless of where your clients are located, PoolPro provides coverage and service that’s custom to their location and business.
PoolPro helps brokers not only win business, but retain clients with ongoing support
With PoolPro, service doesn’t stop once a policy is written or a claim is resolved – it’s ongoing. PoolPro coverage includes tailored risk management services and resources for clients, whether they have a question or need to know more about a certain line of coverage.
Paired with claims management that’s faster than the industry average, your clients will have everything they need with PoolPro. Holistic customer support and top-rated coverage are winning strategies, helping your brokerage build long-lasting client relationships with pool contractors.
Want to learn more about PoolPro? Contact a member of our team today to get started.
