As an insurance agent, focusing on lead generation directly translates into putting your services in front of potential clients. How can you make the most out of your lead generation efforts in order to find the quality prospects who are most likely to convert? Read this article to learn more.
The customer journey and customer experience may just seem like marketing buzzwords that mean the same thing, but in reality they represent individual disciplines that should be focused on. Is your agency focusing on your customer journey and experience separately? Read this article to learn more.
Getting your insurance agency in front of client’s requires you to develop some marketing strategies that may seem a bit unfamiliar. Here are 17 marketing tips you can utilize to boost your client base.
As business continues to change, focusing on your insurance sales training is a constant process. Failing to take an updated approach to your sales process could be costly or limit your agency’s future growth. Here are some tips on how to approach your insurance sales training…
If your insurance agency’s sales and service people aren’t using scripts at every stage in your sales and service processes, you’re missing important opportunities to increase sales and strengthen retention. In simple terms, insurance scripts are guides that your staff can use to improve, hone, and polish their interactions with prospects and clients. Often, insurance scripts are only thought of… [Read More]
As we all begin to emerge from the pandemic, it couldn’t be a more opportune time to reassess your agency’s current and prospective commercial book of business with an eye to growth. For years, we’ve been attuned to watching for potential disruptive forces, staying alert for Insuretechs, new market entrants, and direct writers. But the… [Read More]
There is no doubt insurance policies are complicated and challenging to read for policyholders, and sometimes even for agents and other insurance professionals. Your customer will leave with the policy at the end of the day and will recall many things you explain to them, but the policy speaks in your absence. It is your… [Read More]
Insurance brokers are quite aware of the balance clients seek when determining which deductible is right for them. Many will attempt to find a premium that works into their financial plan without leaving them too exposed if they need to file a claim. The problem with insurance deductibles is there are no straightforward answers for… [Read More]
The most important aspect of an insurance brokers’ job is to find new ways to transition potential clients into insured ones. One way to do this is to learn how to understand each insurance client’s pain points in the market for a new insurance policy. Learning how to address these issues head-on can help make… [Read More]
Insurance internet leads are a marketing must. Whether or not these leads generate a successful conversion to book and closed sales will depend on several variables. If you find your agents have lackluster results from the financial investment of procuring these leads, then they may need some help maximizing the return of investment in these… [Read More]